National Magazine
MEDIA KIT

CONTENT

Design Trade Magazine is a national, quarterly print and online publication designed to promote and encourage interaction within the interior design industry by creating editorial content opportunities for showrooms, manufacturers, designers and industry leaders.

EDITORIAL

Features profile market leaders who share favorite product selections in “Showroom Top Picks,” innovative product designs in “Meet the Makers” and leading designer installations in “Inside Stories.”

Experts offer opinions and advice in a variety of “Inside Business” columns.

Events spotlight people gathered for special occasions throughout the design community.

Products showcase “Great Finds” in these 10 categories: Accessories, Art, Antiques & Reproductions, Building Products, Fabric, Flooring, Furniture, Kitchen & Bath, Lighting, Outdoor and Walls & Windows. Note: “Great Finds” is an advertiser editorial opportunity.

ONLINE

Since the launch of Design Trade Magazine, our Web site, DesignTrade.net has experienced an average of 12,934 unique visitors and 34,685 unique page views per month.

Readers view each edition as it appears in print, including all advertisements and articles.

Buyers connect directly to your Web site through hyperlinks, including

• Advertisements • Features • Products

Advertisers are included in our comprehensive search engine by showroom, manufacturer, product category or location.

AUDIENCE

Purpose: To provide advertiser access to the industry’s buyers and decision makers through our exclusive Design Trade mailing list and showroom network.

86% of our readers

are industry professionals

Designers 57%; Consumers 14%; Specifiers, Contractors, Buyers, Students 12%; Architects 5%; Decorators 12%

80% of our buyers purchase

more than $100K per year

Less than $100K 20%; $100K to $500K 34%; $500K to $1M 17%; $1M to $5M 20%; More than $5M 9%

VALUE

Three - tiered distribution

maximizes exposure

Direct Mail	25,000
Showrooms, Events, Design Centers	15,000
Newsstands	10,000
National Distribution Per Issue	50,000

• Editorial Exposure •

• Online Connections •

• Trade Audience •

RATES

Size / Position	1x	2x	4x
Full Page	$3,500	3,400	3,150
Half Page Island	$2,500	2,400	2,150
Opposite TOC	$4,500	4,400	4,150
Product Divider *	$4,500	4,400	4,150
Page One	$5,500	n/a	n/a
Inside Front Cover	$6,100	n/a	n/a
Inside Back Cover	$5,500	n/a	n/a
Back Cover	$8,100	n/a	n/a

* Includes the opening photo of the specified product category followed by advertisement.
All rates are net and per page. Add 15% for guaranteed positions.

DEADLINES

	Winter	Spring	Summer	Fall
Space	10/10/08	1/16/09	4/17/09	7/17/09
Artwork	10/17/08	1/23/09	4/24/09	7/24/09
On Sale	December	March	June	September

National Magazine Media Kit